When you look back to the Website Design of 90’s era, you will find the text based and static website designs that look similar and not much appealing to the audience. But now, the innovation in software and technology allow us to design as amazing websites as we want. Now you can have images, colors, artistic layouts, typography and tools to design a full-fledged creative website.
A website is always designed with a purpose or goal that helps in deriving visitors to the website. To achieve that end goal, a website should be eye catching enough that compliment other branding tools. A website contains many things to be added in the design which is perfect to convey the message of the brand. Following are the key components of a website that make it perfect and complete:
Layout is the foundation of any website design therefore, it has to be solid and appropriate. Layout is the rough structure of what people think the design should look like. It involves the position of logo, content, navigational tabs and overall appearance of the website. To make perfect layout, designers make excellent use of white space and wireframes. It is very important to adjust web design with the nature of business and make layout accordingly.
Typography is another essential element of a website design that makes any website a masterpiece. A clear, readable and interesting font style or design compliments the structure and layout of the website. Right selection of font family and its readability play an important role in the typography of a website design.
Color scheme plays an important role in creating an overall impact and mood of the design. Before choosing the design, you should be clear about who will be your visitors and what are their likes and preferences. There are designers who use colors according to the business industry such as trade and professional enterprises use calm and professional colors like white, blue and etc. Sometimes a black and white color looks perfect to go with a website design.
This is the moment of truth of designing skills where a designer needs to come up with the best of their creativity. It should give something appealing and unique that has not been designed before. The icon, images, structure you have used all should be in consistency because it is very important to achieve pinnacle in your business and website design. Whatever design you are using, it should relate with color scheme, typography and with the content.
A website should include an impressive banner because it is the first thing seen by a visitor when he or she lands on the website. An effective banner should be visible, clear and must include navigation tabs, essential information and specific name of the business. The banner should reflect what you want visitors to perceive by watching it at a glance. The old and typical formats of banners have been obsoleted now and new artistic banners are invented by different graphic designers just to stand apart from the others.
The safety of a website is a crucial element of a website because it uses trade secrets, client’s financial information, database and other important information. The website should be secure that can prevent any harmful attack by the intruders such as hacking.
These are basic components that play crucial role in making a successful website design. Whatever design you choose, it should match with brand positioning, content and looks different from the others because, a website will be the primary driver to set first impression.