A logo is a symbol or design that identifies a company or a brand. This visually depicts for what reason the company exists and target market recognizes the company with the help of logo. Logo plays an important role in communicating the vision and message of the brand or company. Logos also represent the style and nature of the work that company does. For example the swoosh of Nike speaks for itself everyone can easily identify from logo that this product is from the company that makes athlete goods and products. Logos are given more importance because they are memorable more than any other tool used for marketing purpose or to keep target market attached with the company. This has been used by many of the leading companies of the world like Apple, Google, Nike, Microsoft etc.
As the custom logo design is the first thing that the customer sees so it builds the first image of a company or brand in other words logo influence the image of a brand or company either positively or negatively. Logo is not restricted to the F.M.C.G or luxurious goods, educational institutes, nonprofit organizations even individuals can build logo for example Oxford university of London.
There is a list of benefits that logo design gives to the companies. The most important of all is that custom logo designing provides awareness of a company or brand and provide visual reminder because people can recall easily. If a logo is unique it makes companies to stand out among other competitors. Sometimes logos play role in describing the name of a company for example M of McDonald. Logos reinforce the marketing campaigns and supports in promotion efforts of a brand for example when we enter in a mall we see clutter of brands but we recognize them with their logos even if their names are not mentioned. Along with it logo reflects the personality of a brand as in the case of Nike swoosh it represent strong personality of a sportsman or athlete. As logo sticks in the mind of people it would be a source of long term survival in the industry. It has been also noticed that logo plays a role of emotional connection between brand and customers and influence the purchase decision. So while creating a logo this aspect should be kept in mind that it is related to the emotions of target market.
There are some qualities associated which should be present in designing a custom logo designs such as
- It should be simple so that it can easily memorized and understandable to the target market.
- It should be such that it is difficult to imitate.
- It should be designed in an ethical way.
- It should not deviate from the message or focus of the company.
- It should be related to the target market.
Designing logos is an important task and requires interests and efforts. There are several factors that should be considered as issues while deciding on a logo design:
- The logo should be appropriate for the desired image else it can damage the image of a company.
- The logo must represent the industry from which the company belongs
- Logo creation can be expensive so cost should be considered an important factor while going for logo design it should not be too costly.
- The logo should be unique and not similar to any of the existing brands.
- The logo should be so flexible that it can used for every marketing program or material
Having a glance at the importance of logos it is advisable to create a custom logo which fulfills the given qualities and must be distinctive in order to achieve the best place in the customer mind.