To make a mark in the market, manufacturers and business owners give their product an individual identity with a name, term, design, color and any other feature that sets their product apart from other similar products in the market. Brand identity consist of the color scheme, logo, tagline or slogan, sounds, shape, graphics and any other special feature that’s distinctive to a product. Over the years the product is recognized more from its brand, sometimes the name is also not required and the slogan, color or a tagline is enough to speak for the brand.
Having said the importance of brand identity it is very important to know the right way to do it. How a good brand name can work wonders for a product. For example when launching a new toy in the market, right use of colors, shapes, graphics, name and marketing can make a product irresistible to kids. As soon as it hits the market shelves it will be in the shopping carts. When designing a brand identity, the key points to look for are; the kind of product it is, the target customer, the geographic factors, religious and cultural factors and the latest trends.
Though the quality of the product speaks for itself. A few tricks to work on when designing a brand identity to catch more attention are described below.
Reach out to your audience
A brand identity is like a face to the product. This is how people will see your product. The logo and the brand name imprint the first impression of the product. When designing it is vital to keep in mind how the customer will perceive the image as. Is it the logo and everything else clearly conveying the message that you have in mind? If we look at the successful brands like Nike and Mercedes we can feel the accuracy in their logos. As simple as a tick but Nikes logo says it all very well. Mercedes logo gives one a sense of comfort, style and royalty which is what the car is all about. The pink color on a Barbie box is all about girls and their cuteness and makes girls like the pink color more because it is Barbie’s color. So to convince people with your brand bring the feeling in your design and it will make a positive impact on the customer.
Simple and precise
Artist and designer have an artistic eye, they are gifted and taught to look at the meaning in the picture, but not everyone is talented the same way. When designing for the masses it should not be forgotten that the design should have a clear meaning which a non artistic person can perceive too. The design should be elegant and stylish but yet simple too. It is important for a brand identity to be distinctive, recognizable and memorable.
The language of colors
Colors speak louder than words when it comes to designs. Each color conveys feeling with it. Using the correct hues for the particular type of product will create an attractive and appealing design. A successful color selection will eventually become an identity and will always be associated with the product. When choosing colors, the choice can be based on factors such as the gender the product is meant for, the nature of the product, the colors the competitors are already using and the colors that would look fresh over the years. Consider using shades of the chosen colors to fit in different uses over different mediums.