The brochure is one of the major marketing tools that represent the face of a brand. It needs great content to be present on brochure and it should be interesting so that it can reflect marketing message. A brochure may be a magazine, book or compilation of pictures that describes the product or service. Like any other marketing technique, the brochure also requires creativity that dazzles the reader. Here are some tips to make a creative brochure for your business.
1. Understand Target Market
When you start thinking about brochure design, first understand the people whom you are going to target. Make sure you know every important thing regarding likes, dislikes, preferences, reading habits and interests. Think that’s why your targeted customers need to read a brochure and what information they may be looking for? How your product or service can solve their problems? The answers coming from these questions will give you clear and concrete objective to achieve with the help of a brochure.
2. Brainstorm with Designers
Having decided upon target market, now you need to put your idea into a practical canvas for which you need to discuss with designing them. Brainstorming sessions with the designers will lead you to some sample brochures from which you can select how your brochure should look like? Decide upon what information you are going to include in the brochure, try to avoid using too difficult jargons from which your target market is not familiar.
3. Use Headlines
When you discuss and brainstorm with designing team, they will suggest you how to use result oriented heading in the brochure. Because the first thing that the recipient will see is the headline so it needs to be appropriate, well arranged and focused. In your headlines are easy and creative, they can hold the attention of readers.
4. Select Readable Font
Use of clear and readable font helps the reader to understand the text and meaning. The size and style of the font are big enough so that the reader can read it without any difficulty. Use language which is easy and understandable and providing relevant crisp information about your brand.
5. Select Interesting Photos
To give first impression and avoid flicking through, select interesting and unique images in the brochure. Try to avoid using pictures of your location and building because it goes irrelevant to the interest of people. Only use images related to your product and matches with the color theme of brochure design.
6. Make Offer That Generate Immediate Response
Customers only remember and buy your products when they find something that urges them to act promptly. You need to make an offer such as a discount, an event, anything compliment or gift so that your customers get attracted to your brand. As a marketer, it’s your job to give your customers a reason to act.
7. Place Your Logo
You need to place your Logo at prominent position so that it can be visible to readers and they can identify your logo as a brand element. Discuss with designers that what will be the most suitable position to place the logo.
8. Use Limited Colors
You need to be very picky in selection of colors because the right choice of color can make your brochure look amazing and makes a good impression. Too much use of colors makes brochure looks bad and unprofessional. Limit your color choice and keep it relevant to your logo and product.
9. Get the Copy Right
This aspect is neglected by most of the marketers that they do not get copyright of their brochure designs. If you have a creative design idea for brochure so it is mandatory to get it copyright so no other can imitate it. This practice gives protection to the material and images present in the brochure.
10. Make It Simple, Easy And Memorable
To design this type of brochure, you need to get into the reader’s shoe so you would understand what is needed in order to make your brochure easy, simple and memorable. You should remember that sometimes, the simplest idea is the best. Make a very crisp statement which is much focused and depicts your brand. The typography, text, language, images, symbols and content should be simple and easy to understand so that your customers can relate it to them.
Now there are online templates and software available to design a brochure. You can also use custom designs to make it different and interesting. You can do it by yourself or hire a design agency who can give you inspiring brochure design ideas.