SEO or Search Engine Optimization is an essential technique to increase ranking on search engine and has been changed over the years.In early times, people were not aware with the importance of SEO, but now it has become vital for every website to put efforts in SEO. People and SEO experts do a lot of things and apply tactics which help them in optimizing their web pages. Following the same tactics you were following for years, will keep your website traffic stagnant. As a marketer and SEO specialist you should know that, many of the old renowned SEO techniques have become obsolete now and other alternate strategies have replaced them. Here are list of few SEO techniques that don’t offer much value now:
- Keyword Centric Title
There was a time when it was necessary to use keyword focus titles but now, it is no more valuable. Now, it is more important to use relevant and useful content and words in the title.
- Focus on Quantity in Link building
Back linking is one of the widely used SEO tactics in order to off page optimization and increase in ranking. Focusing on quantity of link building is not helpful in today’s SEO landscape instead, quality of back links is more valuable. The page, where you place link should be of high rank and should provide informative content to readers. Pages, that are built only for the purpose of placing links, are not considered by Google any more.
- Poor Guest Blogging
Like link building, practice of guest posting has shifted towards quality rather than quantity. Taking every guest post opportunity is never the right option for SEO as it does not help much in improving ranking. Posting quality guest post at highly ranked blog has become essential for SEO and website ranking.
- Negligence in Image Optimization
Bloggers and digital marketers today use images in their blogs and articles. Posting images without appropriate title brings no benefit because such untitled images do not crawled by Google. Those marketers neglecting image optimization, losing big opportunities from SEO perspective.
- Using Automation
Using automated generated responses saves time but, if you generate a lot of articles, Google or other search engine will surely find it’s an automated response and they will going to throw your webpage in blacklist.
- Joining Poorly Ranked Directories
Directory submission is one of widely used techniques for getting backlinks and is poorly done in most of organizations. Before considering directories for submission, you should check the quality of page and number of websites approved. Post your directory at a place which is highly reviewed and enjoys good ranking.
- Using Duplicate Content
Google has a well define policy regarding the practice of duplicate content and it is allowed to specific web pages such as discussion forums. If someone else uses this technique, they will definitely be penalized by Google.
- Link Exchange
As it name implies that it is a technique of exchanging links only without including website text. Few websites work as third party and they send you email of other websites to exchange links. Now, this technique has been tracked strictly by Google to avoid such practices.
- Adopting Competitor’s Strategy
Few years back, it was encouraged to follow your competitor’s links and write comments where your competitor has written. But today, search algorithms have become so advance and this practice is not very effective. Rather than following their keywords or backlinks, you should find out weakness of their website and improve those areas if your web page.
- Focusing on Press Releases
Press Release is a marketing strategy targeted to improve public relation and should be used only for this purpose. Google will not entertain press releases done for SEO purpose and clearly states that it has no advantage for improving ranking. Therefore, wasting time on press release for SEO is not going to be fruitful.
These SEO tactics were beneficial at some time but, now it is essential for marketers and SEO experts to learn new and updated techniques in order to get results. Spend your efforts, time and energy for those strategies that will help in boosting traffic.